Giving Back - Branding and Philanthropy

So I am not sure if you have heard of a company called Tom's shoes.

It is run by an entrepreneur that set out to create shoes for children in need and then decided to give back to the community by donating a pair of shoes to a child in need for each shoe he sold. He traveled to Argentina in 2006 and then realized that most children there do not have shoes. His idea of creating shoes came from his desire to help the children he saw in Argentina. So when Blake set out a business plan he included –each pair of shoes he sold he would give a pair to a child in need of shoes and personally deliver them twice a year. www.tomshoes.com

This is a great example of my formula that I believe in –

Inspiration + Action = Passion and Results

So when I read this and think about his philanthropy and brilliance- I am at awe with his passion and the fact that he took action in his life and committed to these children. So it is almost like the children came first and the creativity of his shoes are secondary. Why am I sharing this with you?

So if you are a creative business person wanting to pursue a business from an idea you have –think about how you can cultivate the passion from this story and incorporate a business plan that will give you a sense of truly giving back. Blake has set out to build a business by creating shoes but he has also placed passion to truly help community in a way that has touched my life.

I am so passionate about his story because helping children is profound, helping children in need of a simple necessity is gracious. Brave. Generous.
For those who are not entrepreneurs –think about how you can help.

In today’s economy things are getting different – we are becoming conscious in our living and choosing simplicity over extravagance.

Btw-Tom's stands for tomorrow….. How can you apply passion in your business plan or your life and give back to the community? I hope you will find it is a brilliant way to open your heart, give back and grow your business…….